Privacy Policy

Updated December 9, 2025

1. In General

Healthy Balance Wellness (“Healthy Balance Wellness,” “HBW,” “we,” “our,” or “us”) values the privacy of all users who visit our website, interact with our digital platforms, or use any of our related services (“Services”). This Privacy Policy explains how we collect, use, store, and disclose Personal Information. Terms capitalized but not otherwise defined here hold the meanings assigned in our Terms of Service.

For the purposes of this Privacy Policy, “Personal Information” or “Personal Data” refers to any information that identifies, relates to, or could reasonably be linked to an individual. This includes information such as your name, address, phone number, email, payment information, account credentials, and similar identifiers. It may also include associated details such as your location, device information, preferences, or engagement patterns.

We collect Personal Information when you voluntarily provide it, when you use our Services, and sometimes from trusted third-party sources that help us verify identity or maintain data accuracy.

This Privacy Policy does not apply to websites, platforms, or online services that we do not own or control, including any third-party tools, partner sites, or integrated systems accessible through the Services. We encourage you to review the privacy practices of any external sites before providing information.

Please read this Privacy Policy carefully to understand how your Personal Information will be managed. If you disagree with the terms of this Privacy Policy, you should immediately discontinue use of the Services and refer to the section titled “Your Privacy Rights.”

2. Changes in Privacy Policy

We may revise this Privacy Policy periodically to reflect updates in our practices, legal requirements, or service changes. Any Personal Information collected will be managed under the version of this Privacy Policy in place at the time of use.

In the event of a material change, we may notify users through updates posted on the Services, by email, or through other reasonable communication methods. If these changes affect how your information may be used, you may exercise your rights as described in “Your Privacy Rights.”

3. Collection of Information

We may collect different types of information depending on how you engage with our Services. Information is collected in the following ways:

a. Information You Provide

We collect Personal Information that you voluntarily share with us, including:

-Name, address, email, and phone number

-Health-related information submitted during consultations or form submissions

-Payment details (processed by third-party payment partners)

-Business or affiliate information

-Any additional details you choose to include when contacting us

b. Information Automatically Collected

We automatically collect certain non-personal and technical data, such as:

-Device type, browser version, operating system

-IP address and approximate location

-Session activity, click behavior, referring/exit pages

-Performance metrics and diagnostic information

c. Information From Third Parties

We may supplement the information you provide with:

-Verification data

-Affiliate or partner-supplied information

-Fraud prevention databases

-Healthcare provider inputs

This helps reduce errors, ensure accuracy, and enhance your experience.

d. General Usage Information

We may collect aggregated data about how users interact with our Services (e.g., number of visits, average session time). This information does not directly identify individuals unless combined with other datasets.

4. Location-Based Services

Some features within the Services may rely on location data to function properly. If enabled, we may access your device’s GPS, Wi-Fi, Bluetooth, or similar technologies to personalize your experience.

You can enable or disable location access through your device settings. Location-based functionality may require third-party service providers who may also access your location information solely to deliver their services.

By enabling location-based features, you acknowledge that:

-Location data is relevant to your use of the Services;

-Location-based features may rely on the accuracy of your device;

-Location information may not be fully precise, and we disclaim warranties regarding its accuracy.

We may use your location data for personalized content, advertisements, or operational purposes.

5. How Your Information Is Used

Unless stated otherwise, we use Personal and non-personal information for business operations and to enhance the quality of our Services. Uses may include:

-Allowing you to access and utilize the Services

-Processing consultations, prescriptions, and care coordination

-Billing, authentication, identity verification, and support

-Providing customized recommendations and offers

-Communicating with you about updates, appointments, promotions, or important notices

-Supporting affiliate and partner programs

-Enhancing platform functionality and troubleshooting issues

-Creating aggregated and anonymized data for reporting and analytics

-Complying with legal and regulatory obligations

-Fulfilling other purposes with your explicit consent

Text messaging opt-in data and consent will never be shared with third parties.

6. Tracking, Use of Cookies, Web Beacons, and Similar Devices

To improve your experience, we may use:

-Cookies

-Web beacons

-Pixels

-Tracking scripts

-Similar technologies

These tools help us remember preferences, analyze usage patterns, personalize content, and enhance platform functionality.

You may adjust your browser settings to decline cookies; however, doing so may limit certain features of the Services. We do not currently support browser “Do Not Track” settings.

We may use cookies for cart tracking, reminders, and internal analytics.

7. Protecting Your Information

We implement industry-standard security practices—including encryption, secured servers, access controls, and password protections—to safeguard Personal Information.

We retain Personal Information only as long as necessary for business, legal, or regulatory purposes. Once no longer needed, we securely dispose of or anonymize it.

While we take extensive measures to protect your data, no system is entirely immune to risks. If a security incident occurs, we will act promptly in accordance with applicable law, including notifying affected individuals when required.

8. Data Processing

When you provide Personal Information belonging to another individual (“Third-Party Data”), you act as the Data Controller, and Healthy Balance Wellness acts as the Data Processor.

As a Data Processor, we will:

-Use appropriate security measures to protect Third-Party Data

-Restrict access to authorized personnel

-Process data solely according to your instructions

-Cease processing and delete or return Third-Party Data upon request

-Not disclose Third-Party Data to external parties without your written permission

-We may use subcontractors when necessary for service delivery, provided they adhere to similar privacy and security obligations.

You affirm that you have obtained all necessary permissions to share any Third-Party Data with us.

9. Disclosure to Third Parties

We do not sell your Personal Information. We may share data only when necessary:

-Service providers: Hosting, payment processing, messaging, analytics

-Affiliates: For permitted internal business functions

-Legal or safety obligations: Responding to subpoenas, regulatory requirements, or security threats

-Fraud prevention and verification partners

-Business transactions: Mergers, acquisitions, restructurings

Text message opt-in information is always excluded from sharing.

10. International Transfers

If you access our Services from outside the United States, you acknowledge that your information may be transferred to and processed in the United States, where privacy laws may differ.

Our Services are primarily intended for U.S.-based users. Non-U.S. users should consider local privacy implications before providing Personal Information.

11. Your Privacy Rights

Depending on your jurisdiction, you may have rights including:

-Access to your Personal Information upon request

-The right to know which categories of data have been shared

-Correction of inaccurate or outdated Personal Information

-Deletion of Personal Information (“right to be forgotten”)

-Withdrawal of consent for data processing

-Objection to processing based on legitimate interests

-Request for data transfer to another provider (where feasible)

-Non-discrimination for exercising privacy rights

We will make reasonable efforts to honor such requests, subject to verification and legal considerations.

To submit a request, please contact us using the information in the “How to Contact Us” section.

12. Your Choices

You may:

-Opt out of marketing communications

-Decline the use of cookies

-Disable location services

-Withdraw consent for non-essential data processing

Note that declining certain data may prevent full access to the Services.

13. Governing Law

This Privacy Policy is governed by the laws of the State of California (or your preferred state—just tell me if you'd like it changed), along with applicable federal privacy regulations. By using our Services, you consent to the application of these laws.

14. How to Contact Us

If you have any questions or concerns regarding this Privacy Policy or our privacy practices, please contact us:

Healthy Balance Wellness
Attn: Privacy Policy

Email: [email protected]

We take your privacy seriously and will make every effort to address any concerns promptly.